With Simple Mode, Uber goes back to the basics: bigger buttons, less clutter, clearer choices. It’s built for seniors, but the idea has wider implications for SaaS.

How learning music production with Apple's Logic Pro made me realize a fundamental flaw in user onboarding and how this led to me starting vykee.

Sign-ups are easy. Activation is hard. If users aren’t sticking around, your onboarding is broken. Here’s how to fix it and turn trial users into paying customers.