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uber simple mode

Giacomo Hendel

Uber's Simple Mode 👴🏻

With Simple Mode, Uber goes back to the basics: bigger buttons, less clutter, clearer choices. It’s built for seniors, but the idea has wider implications for SaaS.

uber simple mode

Giacomo Hendel

Uber's Simple Mode 👴🏻

With Simple Mode, Uber goes back to the basics: bigger buttons, less clutter, clearer choices. It’s built for seniors, but the idea has wider implications for SaaS.

vykee user onboarding

Giacomo Hendel

Why I started vykee

How learning music production with Apple's Logic Pro made me realize a fundamental flaw in user onboarding and how this led to me starting vykee.

vykee user onboarding

Giacomo Hendel

Why I started vykee

How learning music production with Apple's Logic Pro made me realize a fundamental flaw in user onboarding and how this led to me starting vykee.

SaaS product onboarding process showing key user adoption metrics and activation rate improvement strategies

Giacomo Hendel

You Got Sign-ups 👏 (But Does Anyone Stick Around?)

Sign-ups are easy. Activation is hard. If users aren’t sticking around, your onboarding is broken. Here’s how to fix it and turn trial users into paying customers.

SaaS product onboarding process showing key user adoption metrics and activation rate improvement strategies

Giacomo Hendel

You Got Sign-ups 👏 (But Does Anyone Stick Around?)

Sign-ups are easy. Activation is hard. If users aren’t sticking around, your onboarding is broken. Here’s how to fix it and turn trial users into paying customers.

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