Our hypothesis is that simple software is better for user retention.

As time goes on, any software becomes more cluttered with features, which make it less simple and therefore harder for new users to use. They try the software, they don't get it, they leave. The company loses out on money.

Most software companies try to counteract this by using product tours – which make it even worse, because they clutter the software even more and hence make it harder to understand.

The real solution: Software should be simple in the beginning. Only basic functionality. Then, based on how a user interacts with it, it should become more feature-rich and complex.

With vykee you can do that. It works similar to feature flags, but optimized for user activation and retention.

Forget product tours and check lists. Use vykee.